Buying has changed. We must change too.
A framework for cybersecurity sales teams designed to deliver unforgettable buyer experiences.
Why a Framework?
It's time to meet buyers on their terms.
For too long we've forced buyers into a sales funnel just to get product information or see a basic demo. No more. People hate being sold to. Armed with endless amounts of data, analyst insights, and private peer communities; buyers are now in the driver seat when it comes to making a purchase. It's time for us to stop forcing buyers into our sales process and adapt how we engage with them. This framework is meant to accomplish just that.
We believe that pre-sales teams are a catalyst to bringing about this change. Uniquely positioned within an organization, pre-sales teams are the intersection of Sales, Marketing, Customer Success, Product, and of course, the customer. It’s time for us to go beyond the label of “technical expert” and become the global translator of technical needs to key business outcomes.
Having a framework that focuses on the entire buying experience, and not just the sale itself, truly puts customers first. It changes the dynamic of the relationship (for the better) and enables us to build lasting partnerships instead of just adding a new logo to the roster. It's time for us to deliver unforgettable buying experiences and it starts with changing how we view sales in this modern, digitally driven world.
Ready to get started?