Step 06

The Close Stage

A story is but words strung together in a specific order to bewilder the human mind.

If you’ve made it this far, your customers should know your brand, and your solution, very well. You’ve proven your value, confirmed budget alignment, and have clearly helped the customer achieve their business outcomes. All that’s left is to get through procurement. Instead of getting bogged down in the process, combine the data captured during your engagement, the value your solution brings, and the legal documents you will surely be asked for, to delight procurement and set the tone for how you do business. Win people over with your buyer experience (emotion), close deals faster by arming them with data (logic).

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