Step 05

The Enable Stage

Don't go against the grain, enable buyers to take the journey with you.

Do you know what people say about you or your company when you aren’t in the room? Chances are they don’t say much, unless you’ve armed them with the right content and stories. Companies are complex and people have to-do lists a mile long. If you aren’t top of the mind, you are bottom of the list. When it comes to building champions internally, you need to enable them with the right artifacts to lead the charge (when you aren’t there). If done correctly, you will not only gain a champion, but you’ll amplify your reach.

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