Step 02

The Connect Stage

Not all relationships are the same; find your people and hold on to them tight.

Sales is not about spray and pray…it’s about finding your people and learning to connect with them. This requires a mindset shift from “here is what I can sell you” to “how can I help you”. Want to know the easiest way to make this transition? Focus on your audience. Whether it’s solving a simple problem or making a task easier. Finding the right value to deliver requires constant experimentation of content types and distribution channels. When you find the right fit, execute better than anyone else in the market. This isn’t about making a sale, it’s the first step in building a relationship.

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