Intro
An Introduction
Forget everything you know about selling, the world has changed.
Buying any type of cybersecurity solution is a huge undertaking. From navigating the convoluted sales processes of vendors, to just trying to get a demo of a product, to using all of your cryptography skills to decipher how the thing is priced! The buyer experience shouldn’t be this miserable and it’s beyond time for it to change. Forget everything you know about selling (throw it out the window). It’s time to start fresh and it begins with your story and a process that isn’t based on the needs of sales leadership.